The invention belongs to the technical field of road traffic signs, and discloses an urban road intersection traffic sign line and a positioning method thereof to direct vehicles. The urban road intersection traffic sign line has the characteristic of being continuous, facilitates improvement of spatial cognitive psychology of divers, facilitates correction of wrong visual image and orientation concept of people, facilitates reduction of mental fatigue due to anxiety and confusion caused by path selection and judgment, and facilitates formation of longtime effective memory and judgment. According to the positioning method, only simple parameters need to be conveniently measured to determine the front distance of traffic signs, and further sign board color indicator bars and road colored guide lines can be arranged to lead the divers to reasonably park based on driving needs. Urban traffic management departments can erect and spray traffic sing lines with the best management effect according to the method. The colored sign lines are simple in principle, low in construction difficulty, high in speed, low in project investment, and is suitable for popularization and application.