[Problem] (1) To develop / provide a moisturizing cosmetic liquid that is free of sticky and unpleasant feeling; and (2) to develop / provide a moisturizing cosmetic liquid that is prepared without using any synthetic
preservative or bactericide, can be preserved for a long period of time at ordinary temperature, and is safe and secure. [Solution] In this moisturizing cosmetic liquid, an
aqueous solution having a glycerin concentration of 22-40 t% and a
water activity value of 0.90 or less is used as a base. The moisturizing cosmetic liquid is resistant to bacterial proliferation, and can be preserved for a long period of time at ordinary temperature. As a result, it becomes possible to provide a moisturizing cosmetic liquid which is free of sticky and unpleasant feeling, does not contain a synthetic
preservative, a bactericide or the like, and is safe and secure.