The invention discloses an AI intention
shunting recommendation method and
system based on user re-purchase
behavior recognition, and is applied to a take-out service platform. According to the method, a re-purchase frequency N is established by tracking historical order placing times of a user to a
service provider, and a page type currently accessed by the user is combined as a technical
signal to judge whether the user is in an efficiency scene or an exploration scene. In an efficiency scene, the
system generates a service
list arranged in a descending order according to a re-purchase frequency, and provides a quick entry of'one-order-again '; in an exploration scene, the
system generates an initial candidate set based on multi-dimensional behavior preference, and applies
negative weight adjustment to a high-frequency re-purchase
service provider according to a re-purchase frequency N or a time-weighted re-purchase frequency N ', a weight reduction coefficient alpha = max (0, 1-k. (N-1)) or alpha = max (0, 1-k. (N'-1)), and when N is greater than or equal to S, direct shielding is performed. And after adjustment, performing diversity filtering, and setting a commercial cooperation
weight factor to zero to generate a pure exploration recommendation
list. According to the invention, through a set of quantitative AI-driven
shunting and counterbalance mechanism, two opposite demands of exploration and re-purchase are met. An A / B test verifies that the
exposure click rate of a new
service provider in an exploration scene is increased by about 25%, and the average operation path of a user in a re-purchase scene is shortened to about two times of click.