The invention relates to automation equipment used for a line winding procedure during fishing pole production. The technical problems of inaccurate line winding positions, low product quality, low automation degree, low efficiency and severe dependence on skilled workers, which result from the existing manual operation of workers on a line winding procedure during fishing pole production with simple tools are solved. The automation equipment comprises a base, a control panel, a translation mechanism, a sliding table, a rotating driving mechanism, a support base, a line conveying mechanism and a radial laser locating device, wherein the translation mechanism is connected with the base, the sliding table is connected with the translation mechanism, the rotating driving mechanism is connected with the sliding table, the support base is connected with the sliding table, the line conveying mechanism is connected with the base, and the radial laser locating device is connected with the line conveying mechanism. The automation equipment can be used for the line winding link in the production process of fishing poles.