An automated movie rental and 
notification system includes a computer having a movie 
database containing hold and reservation lists and movie records. The 
system receives rental requests, each request including a selected movie title, reservation mode, reservation time, and submitter contact information. If the reservation mode is a hold mode, the request is added to the hold 
list. If the mode is a reserve mode and the selected title will be available by the selected reservation time, then the request is added to the reserve 
list. When the movie title is available, submitters of the hold 
list requests associated with that title are successively contacted using respective submitter information to inform the submitter of availability until a 
positive response is returned from a submitter. Requests on the reserve list are selected for contact a predetermined amount of time before the selected reservation time.