A rolling speed optimization method with benefit control as a target in the cold continuous rolling process mainly comprises the following steps that 1, field parameters are collected; 2, unit friction characteristic parameters are collected; 3, unit benefit parameters are collected; 4, relevant parameters are defined; 5, the outlet speed, the reduction rate, the gate absolute draught and the equivalent tension influence coefficient of an ith rack are calculated; 6, the friction coefficient of the ith rack is calculated; 7, the rolling force of the ith rack is calculated; 8, the working roll elastic flattening radius, the outer friction force influence coefficient, the forward slip valve and the rolling torque of the ith rack are calculated; 9, the slip factor of the ith rack is calculated; 10, the slip index of the ith rack is calculated; 11, the rolling power of the ith rack is calculated; 12, the total electricity consumption of all racks of a unit is calculated; 13, a unit time benefit control target function expression is constructed; and 14, the optimal rolling speed is output. The reasonable target value for rolling speed control is set, enterprise cost is effectively reduced, and production efficiency is improved.