The present invention relates to a transportation device, specifically a lift installation, escalator or moving walkway, comprising a person conveying unit (71), specifically a cabin or platform, an electromagnetic linear drive (80) for driving the person conveying unit (71), comprising at least one stator segment (20) and at least one rotor element (30), wherein the rotor element (30) can be driven by the action of force of an electromagnetic field of the stator segment (20), which is driven over, in a first drive direction (91) or in an opposite second drive direction (92), characterized inthat the rotor element (30) is movably mounted on the person conveying unit (71) in such a way that a magnetic resistance in the air gap (21) between the stator segment (20) which is driven over and the rotor element (30) can be changed depending on a drive force which acts between the stator segment (20) and the rotor element (30).