The invention discloses a stretchable rotating dairy product sale frame, which includes a base. Four corners at the bottom of the base are fixedly connected with supporting legs, the top of the base is fixedly connected with a fixing shell in a penetrating mode, an inner cavity of the fixing shell is fixedly connected with a motor, the output end of the motor is fixedly connected with a rotating shaft, and the top of the base is fixedly connected with a protective shell. According to the stretchable rotating dairy product sale frame, though cooperative using of the arranged base, a second clamping mechanism, a limit mechanism, a first clamping mechanism, a clamping plate, a rotating mechanism, a sliding mechanism, the protective shell, a rotating rod, the fixing shell, the supporting legs,a placement plate, a transverse plate, a vertical plate, a second display frame, a pull plate, a first display frame, a limit groove, a large wheel disc, a belt, the rotating shaft, a small wheel disc, and the motor, the problem that the existing dairy product sale frame cannot display dairy products comprehensively, the quantity of the displayed dairy products cannot be adjusted, limiting and fixing of the dairy products are not realized, and breakage is caused due to the fact that the dairy products are prone to falling during display are solved.