The invention discloses an intelligent guide method for movie theater audiences. The method comprises the following steps that 1, an LED floor lamp is arranged; 2, the floor lamp is arranged on a seat on one side of a longitudinal channel of a movie theater studio; 3, LED light sources and pyroelectric human infrared sensors are obliquely arranged towards the channel ground, and light rays emitted by the LED light sources irradiate into the channel; 4, when audiences pass through sensing areas of the pyroelectric human infrared sensors, the sensors are triggered to give electric pulse signals and carry out counting, the LED light sources are turned on through control circuits to project light rays to the faced channel ground, audiences can see channel ground conditions, characters or marks, step missing, fettering and crowding are avoided, and audients are guided to accurately and rapidly find specific seats; and 5, after audients leave the sensing areas, the LED light sources are gradually turned off. The invention further provides an intelligent guide device implementing the intelligent guide method for movie theater audiences. The intelligent guide method and device can be widely applied to intelligent management of movie theaters.