The invention discloses a travel information service strategy and simulation verification system in an Internet of Vehicles environment, wherein the travel information service strategy research designs a game negotiation mechanism for solving the contradiction conflict between a system optimal travel service strategy proposed by a road network manager and a personalized travel decision of a vehicle driver in an Internet of Vehicles environment. According to the mechanism, a cloud system, a management system and a terminal system in an Internet of Vehicles environment are fully considered, three game negotiation processes are designed, the optimal system and the personality of a driver are fully communicated, and a multi-agent simulation software NetLogo is utilized to establish an Internetof Vehicles travel service strategy simulation system for simulation verification. The simulation verification system is composed of a foreground part and a background part, a foreground interface isa man-machine interaction module, and a background program is responsible for achieving the function of the simulation system, including simulation scene setting, vehicle generation and division, simulation content and simulation data information acquisition of several models, and the simulation content is a core strategy rule for driving a vehicle to run in a road network and comprises a microscopic layer and a macroscopic layer. According to the invention, the optimal path selection provided by the system to drivers with different accepting personalities in the Internet of Vehicles environment, the game negotiation mechanism for path selection by a driver and a road network effect which can be achieved under the action of the mechanism are designed and studied, so that the reflection ofa macroscopic state of the system from each vehicle action rule is realized, and the feasibility and effectiveness are provided for realizing simulation of a complex dynamic system.