The invention discloses an exhibition hall and exhibition hall intelligent management and control platform based on personnel dynamic distribution tracking analysis. The platform comprises a region division module, an identity information collection module, a personnel identity authentication module, a storage database, an image collection module, an image processing module, a personnel statisticsmodule, a personnel analysis module, an analysis server, a voice broadcast module, a temperature detection module, a temperature analysis module and an exhibition hall management and control platform. According to the invention, the identity information of each visitor entering the exhibition hall is obtained, the number of visitors in each sub-region in the exhibition hall region is counted, whether the number of visitors in each sub-region reaches the maximum is analyzed, the visitors in each sub-region which does not meet the requirements are screened, and personnel diversion is carried out, so that the visitor flow rate is improved. Meanwhile, the personnel density grade of each sub-region is analyzed, the air ventilation frequency of each sub-region is screened, the optimal temperature of each sub-region is calculated, and adjustment is carried out, so that a large amount of energy consumption is saved.