The invention discloses a real-time passenger flow statistical method based on WIFI probe data. The method comprises the following steps: collecting the WIFI probe data of a store within one day, storing the WIFI probe data in a server, and counting the WIFI probe data by the server; S2, screening the WIFI probe data by the server for filtering mac addresses not satisfying a passenger flow number calculation rule; S3, performing counting on the mac addresses left after the screening by the server, wherein the number of the corresponding mac addresses is the passenger flow number; in the passenger flow number, if the mac addresses of the passenger flow number are not recorded as the mac addresses of the passenger flow number before today, recording the mac addresses as store entry people number, and counting the number of the store entry people number; and S4, when one day is ended, performing permanent storage on the data of the passenger flow number and the store entry people number by the server. By adoption of the real-time passenger flow statistical method disclosed by the invention, the flowing people in the store can be accurately counted, and the real-time passenger flow statistical method has the advantages of high instantaneity, high calculation speed, accurate statistics, etc.