The invention describes a method of controlling a biochemical process or a biochemical cascade in plants utilizing a process of interaction between a heterologous DNA sequence in a transgenic plant, on one side, and a heterologous DNA sequence in a plant viral transfection vector, on the other. Optionally, the process of interaction further involves a low molecular weight component. The process of interaction makes the infection with a viral transfection vector a gene-“switch” which switches on a biochemical process or cascade of interest via various reactions such as nucleic acid recombination, replication, transcription, restriction, translation, protein folding, assembly, targeting, posttranslational processing, or enzymatic reaction. Further a process for producing a product in a transgenic plant and kit of parts for such a process is provided.