Systems and methods for providing a loyalty and rewards 
system that implements a user incentive program using 
smart card technology are provided. A loyalty 
system allows a user to systematically search, identify, store, and redeem electronic coupons and rebates associated with products from a large number of providers and manufactures. The loyalty 
system also integrates the activities associated with the user incentive program (e.g., coupon collection, storage, and redemption, etc.), with existing 
payment methods (e.g., charging a 
credit card, etc.) using 
smart card technology. Thus, the loyalty system allows the user to obtain savings and otherwise participate in the user incentive program without adding 
time consuming and tedious 
processing that is normally associated with coupon and rebate programs.