The invention discloses a video focus content transmission system and method. The system comprises a data acquisition unit, a sending end data processing unit, a server unit and at least one path of user receiving end which are connected in sequence, wherein each path of user receiving end comprises a receiving end data processing unit, a playing unit in interactive communication with the corresponding receiving end data processing unit and a focus selection unit in connection communication with the playing unit; and the focus selection unit selects a focus area of interest on the panoramic image displayed by the playing unit, amplifies the focus area, and plays the amplified focus area image through the playing unit. According to the invention, a video receiving end user can randomly select a concerned content area to amplify, the amplified video can select different modes according to needs, and a user having a requirement on image quality can select a high-definition mode.