The invention discloses an automatic tightness adjusting type belt fastener capable of automatically adjusting the tightness of a belt. The belt fastener comprises a fastener body, wherein the two edges of the upper end of the fastener body are symmetrically, vertically and fixedly connected with two upper fixing sleeves, the upper end face of the fastener body are laterally and symmetrically provided with two sliding grooves, each sliding groove is internally and slidably connected with a sliding block respectively, the sides, protruding from the sliding grooves, of the two sliding blocks arejointly connected with a sliding plate, and the middle of the sliding plate is fixedly connected with a lug. The automatic tightness adjusting type belt fastener capable of automatically adjusting the tightness of the belt has the advantages that through the cooperative action of a first spring, a second rotating rod, a lower friction plate, a third spring, a limiting plate, a first rotating rodand an upper friction plate, one end of the belt is tightly clamped between the lower friction plate and the upper friction plate, so that the belt is fixed, the damage to the surface of the belt is avoided, and the integrity of the belt is ensured; the fine adjustment of the tightness of the belt is achieved through the cooperative action of a second spring, a pressing piece, an abutting rod, thesliding blocks, the sliding plate and the lug.