Bulk delivery of pet-specific pet foods, via a courier service (30), is orchestrated by a
server (18) responding to an order instruction (16) sent to the
server (18) over a
communication channel, such as established through a
web browser session on a
home computer (14).
Control logic executed by the
server interprets the order instruction and accesses a
database (22) to select a species-targeted and, preferably, a
breed-specific
meal that is tailored to the customer's pet. Ultimate control of what
pet food is finally delivered to the customer rests with the
control logic in the server, although selection by the server is influenced by customer-stated pet information stored at customer registration or otherwise advised in the order instruction, specifically identified pet requirements, pet characteristics that are
breed and animal specific and possibly, but certainly to a lesser extent,
pet food blend availability. The server may also be configured to vary deliveries and particular bespoke
meal content based on seasonal changes or the pet's change in
dietary intake, such as with increasing age and hormonal imbalances arising with transitions between
juvenile age and adulthood. The server includes
control logic arranged to select, and then arranged to send with the
pet food order, a
measuring cup or tool that provides a precise measure of pet food; this avoids waste and overfeeding by ensuring that the delivered bulk
package contains a near integral number of servings from the measure.