The invention provides a backlight module and a
display device. The backlight module comprises a
light source substrate, a reflection cup cover, a
diffusion film, a light splitting film and a packaging shell, and the
light source substrate comprises a plurality of light-emitting elements arranged in an array; the reflection cup cover is located on the side, where the light-emitting elements are arranged, of the
light source substrate. The reflection cup cover comprises a plurality of mutually connected reflection cups, an opening is formed in the center of each reflection cup, at least one light-emitting element is located in the opening, and reflection walls of the reflection cups are arranged around the light-emitting elements; the
diffusion film is located on the side, away from the light source substrate, of the reflection cup cover, at least part of the reflection cup cover makes contact with the
diffusion film, and the at least two stacked light splitting films are located on the side, away from the light source substrate, of the diffusion film. According to the arrangement, the distance between the diffusion film and the light-emitting element can be compressed, the thickness of the backlight module is reduced, meanwhile, the light splitting film is utilized, the lattice pattern phenomenon is eliminated, the distance between the side edge area of the packaging shell and the light source substrate can be further reduced, and a narrow frame of the backlight module is achieved.