A guiding device capable of directly receiving materials on the ground in a bulk cargo conveying process comprises a bracket, a hopper, a hopper support, a hinge shaft, an electrical barrel, a balancing weight, a twisted rope, fixed pulleys and a balance weight rope, wherein the bracket crosses over the receiving section of a ground adhesive tape machine in a storage yard and is used for fixing the rotating hinge shaft of the hopper and the electrical barrel, a lifting pull ring of the hopper and the balancing weight are pulled through the twisted rope winding around the fixed pulleys and the balance weight rope, the hopper is arranged on one side of the ground adhesive tape machine, the pull ring is arranged at the lifting end of the hopper, the electrical barrel is fixed on the bracket and connected with the hopper through the twisted rope, the fixed pulleys are fixed on the bracket and are guide pulleys for connection ropes between the hopper and the balancing weight and between the hopper and the electric barrel, and the balance weight rope is connected between the hopper and the balancing weight and winds around one fixed pulley. The technological procedure is simplified, the equipment cost is reduced, the equipment failure rate is reduced, the working efficiency is improved, and the guiding device is applied to multiple industrial fields such as mines, metallurgy, coal, ports, electric power, building materials and the like.