The invention discloses a protective film winding device for outer packaging of products, which comprises a bottom plate, a vertical plate and a horizontal plate, a rotating shaft is arranged on the lower end surface of the horizontal plate, and the top end of the rotating shaft is connected with a driving motor arranged on the upper end surface of the horizontal plate. The lower end of the rotating shaft is fixedly connected with a rotating disk, the upper and lower ends of the rotating disk are provided with support rods, and film roll wheels are also installed on the support rods, and the upper surface of the base plate is also provided with a clamping device, which includes a C-shaped frame, Pull rods, two sleeves, two pressure rods, two pressure plates and two connecting rods, a rotating shaft is installed on the bracket, one end of the rotating shaft is connected with a lifting motor arranged on the bracket, and a coil is installed on the rotating shaft The rope wheel is wound with a steel wire rope, and the left side of the horizontal plate is connected with the vertical plate through a sliding mechanism. The invention has the advantages of simple structure, high winding efficiency, large winding area, uniform and sufficient winding, labor saving, simple operation and strong practicability.