A media enhanced shopping cart system comprises a shopping cart comprising a frame, a basket, a handle, a base tray, and a plurality of wheels, a modular computing device comprising a central processing unit, a memory and a network transceiver configured for wireless communication, the modular computing device being attached to the shopping cart, an inventory component for determining an inventory contained by the shopping cart, a shopping list component for listing one or more products of a consumer shopping list for purchase by a consumer, and a correlation component for correlating data from the inventory component with the shopping list component.