The invention discloses a marketing activity execution method and device, equipment and a storage medium, which are applied to the field of
software development, and the method comprises the steps: constructing a multi-way tree comprising a root node layer, an event node layer and an event condition node layer; constructing a double
linked list containing marketing event condition nodes based on the event condition logic relationship of the marketing activities; traversing in the multi-way
tree based on the reported event, and matching from the event condition nodes to obtain a target event condition node; and determining the double
linked list containing the target event condition node as a target double
linked list, performing traversal trigger
verification on a forward node and a backward node of the target event condition node in the target double linked
list, and executing a marketing activity of the target double linked
list based on a trigger
verification result. According to the method and the
system, the marketing activities are decoupled from each business platform, so that the unified configuration, management and maintenance of the marketing activities are realized, and the problems of high
platform development cost, long period and difficulty in management and maintenance caused by tight
coupling of the marketing activities and business systems are avoided.