The invention relates to a measuring system for material normal direction incidence acoustical absorption coefficient and acoustic impedance. The measuring system comprises a signal transmitter module, an impedance tube, a signal acquisition module, a signal processing module, a signal display module and a report generation module, wherein the signal transmitter module, the impedance tube and the signal acquisition module are connected in sequence, the signal processing module is respectively connected with the signal acquisition module, the signal display module and the report generation module, the signal transmitter module sends out single frequency sinusoidal acoustical signals to the impedance tube, the signal acquisition module acquires the acoustic pressure signal in the impedance tube in real time, and transmits to the signal processing module, the signal processing module displays the received real time acoustic pressure signal through the signal display module, the material normal direction incidence acoustical absorption coefficient and acoustic impedance are calculated through the adoption of a standing wave ratio method, finally the calculated result is generated through the report generation module, and a testing report is stored. Compared with the prior art, the measuring system has the advantages that the measuring process is straightforward, and the measuring accuracy and efficiency are high.