The invention relates to a lifting type anti-toppling large portal type display frame. The display frame comprises a support, a publicity page, a rotating shaft, a counterweight rod and a winding device, wherein the rotating shaft is detachably arranged at the top of the frame column of the support in a penetrating manner and is rotationally connected with a frame, the winding device is arranged at the end part of the rotating shaft protruding out of the frame column, and the counterweight rod is clamped in the groove of the support; the winding device comprises a worm wheel, a worm, a drivingshaft and fan blades, wherein the worm wheel is fixedly connected with the end part of the rotating shaft, the worm is meshed with the worm wheel, two ends of the worm are rotatably connected with lugs on the side wall of the frame column, a functional hole is formed in the worm, the driving shaft penetrates through the functional hole, and two ends of the driving shaft are respectively connectedwith two fan blades with opposite rotating directions. The lifting type anti-toppling large portal type display frame can automatically roll up the publicity page when strong wind comes, eliminates the wind resistance of the publicity page caused by wind blowing, ensures the safety and stability of the display frame for publicity, and the lifting type anti-toppling large portal type display frameis suitable for roof advertisement and outdoor large-scale standing advertisement.