A steering wheel, operable by an operator, can be electrically connected to an electric motor to provide an actuation signal corresponding to the amount of a steering wheel operation to the electric motor, a reaction motor for applying a reaction to the steering wheel, and an ECU for controlling the electric motor are provided. The ECU can include at least one of an operation status detection device for detecting an operation status corresponding to the steering wheel operation, a running status detection device for detecting a running status of the watercraft, an outboard motor status recognition device for recognizing a status of the outboard motor, such as the installation number thereof, and an electric motor status detection device for detecting a status of the electric motor. The ECU can also include a torque computation device for making a torque target value larger depending on the detection value from the at least one device, and a reaction motor control device for controlling the reaction motor in accordance with the torque target value computed by the torque computation device.