The invention relates to a fresh-keeping packaging material and products thereof, belonging to the technical field of packaging. The invention has the technical scheme that a certain proportion of mineral micropowder of kieselguhr or sepiolite or medical stone or bentonite or tephros or perlite and the like is doped into plastics of PE, PP, PVC and the like and paper pulp, and then the mixture is made into thin films, packaging paper or packaging bags or packaging boxes or packaging cases, trays and the like; the characteristics of dispersity, air permeability, adsorbability, far infrared ray and positive and negative ion function and the like of the mineral micropowder are utilized to enable the packaging material to generate micropores, and therefore, the packaging material has a certain air permeability and adsorbability or generates positive and negative ions or far infrared rays; gas and a small quantity of moisture which are generated from packaged articles are discharged from the micropores, and harmful gas is absorbed and transferred, and thereby, the heat value of the packaged articles can be effectively lowered; microbes are killed or restrained, thereby meeting the demands of keeping fresh of live and fresh food and prolonging storage life.