The invention relates to the technical field of printing gold stamping, in particular to a non-alumite gold stamping product and a preparation process thereof. The preparation process of the non-alumite gold stamping product comprises the following steps that A, a combination plate is prepared, specifically, a gold stamping plate and a laser nickel plate with graphics and text information being carved are subjected to alignment and laminating through high temperature resistant glue to prepare the combination plate; B, paper is coated, specifically, the position, needing gold stamping, of the paper is coated with thermoplastic light oil or high-reflectivity coating to prepare a coating layer; and C, coating and gold stamping are conducted, specifically, the combination plate prepared in the step A is subjected to lock up and put on a machine, the coating layer prepared in the step B is pressed and subjected to gold stamping, and the non-alumite gold stamping product is prepared. The graphics and text information of the laser nickel plate can be printed on the paper in a hot stamping mode under the condition of no alumite medium, various laser effects can be shown on the paper through one procedure, the production cost is low, durability is good, the customization period is short, safety and environmental friendliness are achieved, and the multi-batch and small-amount production requirements are met.