The invention discloses high-pigment-concentration digital direct-injection textile coating material ink, which is prepared from the following raw materials by weight: 400-500 parts of pigment color paste, 150-200 parts of a polymer resin, 150-200 parts of a solvent, 10-30 parts of a dispersing agent, 20-40 parts of a curing agent, 1-10 parts of a bactericide, 2-10 parts of a pH value regulator, and 50-250 parts of deionized water, wherein the resin is an aqueous polyurethane resin, the solvent comprises one or a plurality of materials selected from diethylene glycol, propylene glycol, polyethylene glycol, glycerol, triethylene glycol, ethylene glycol and glycerol, and the dispersing agent is a high-molecular-weight block copolymer solution containing a pigment affinity group. The invention further provides a preparation method. According to the present invention, the polyol chain segment in the aqueous polyurethane resin endows the resin with good flexibility, the isocyanate chain segment endows the resin with good rubbing fastness, the aqueous polyurethane is used in ink to provide good adhesion between the ink and the fabric, and the ink is endowed with proper viscosity by combining the excellent flexibility and the solvent, so that the ink has good printing fluency.