The invention discloses a mechanism used for separating a product from a fixed mould and capable of limiting a slide block by adopting a perpendicular locking surface for the fixed mould and a deep rib. The mechanism comprises a mould cavity (1), an inclined guide post (3) arranged on the fixed mould (2) and the slide block (4) which is arranged on a movable mould in a sliding mode, wherein one end, close to the mould cavity (1), of the slide block (4) is a side wall, which corresponds to the mould cavity (1), of the deep rib, and is positioned above a position, which corresponds to the mouldcavity (1), of a product edge; height of one end, close to the mould cavity (1), of the slide block (4) is a value obtained by subtracting 1.0-3.5mm from height of the deep rib; a stroke limiting mechanism is arranged between the slide block (4) and the movable mould; an inclined hole (5) which is in sliding fit to the inclined guide post (3) is formed in the slide block (4); the inclined hole (5)is greater than the outer diameter of the inclined guide post (3); one end, away from the mould cavity (1), of the slide block is equipped with an inclined surface (6); and a pressing surface (7) which presses the slide block (4) when the pressing surface is matched with the inclined surface (6) for closing the mould is arranged on the fixed mould (2). Compared with the prior art, the mechanism has characteristics of being simple in structure, convenient to maintain and repair, and capable of increasing the product yield.