The invention provides a product design knowledge management method and a product design knowledge management system, and relates to the field of computers. The method comprises the following steps of: collecting and organizing design cases related to each design activity according to the knowledge requirements of each design activity in a product design process, and combining the design cases into knowledge units corresponding to the design activities. Or, after the formation of the knowledge units, the method also comprises the following steps of: analyzing design steps of each design activity and a required solver, and packaging the knowledge unit, the design steps and the solver, which correspond to each design activity, into a knowledge component corresponding to the design activity. After being formed, the knowledge components also can be registered and published to form shared knowledge service. The product design knowledge management scheme has the advantages of integration, knowledgeability, parameterization, automation, configurability, navigability and the like, complexity in problem solving is lowered, and requirements for the design experiences of a designer are lowered.