The invention relates to a vehicle electronic commerce test drive appointment management method. The method is operated on a test drive appointment management platform. The platform includes a client operated by a vehicle purchase user and a client end through which backstage staff can provide services and perform related operation. With the method of the invention adopted, the test drive appointment of the vehicle purchase user can be more convenient, the user does not need to make an appointment at a store, and he or she only needs to perform online operation, so that an appointment can be made, and therefore, time can be saved, and operation is convenient; when the appointment is made, real name authentication on the identity information of the user is only required, and therefore, the security of the information can be ensured, the security risk of a test drive vehicle can be decreased; the appointment time of the client is flexible, and a test drive site has a wide range, so that conveniences can be brought about; the feedback of test drive experience is timely; vehicle test drive time fragmentized, test drive site humanized and test drive experience differentiated high-quality offline services can be realized, and the user can carry out test ride and test drive of a new vehicle freely and conveniently in a relaxed manner.