The invention provides an automatic sampling device for powdery or granular materials. The automatic sampling device comprises a material conveying pipeline, a sampling system and a motor, wherein thesampling system is connected with the material conveying pipeline at a fixed angle, and the motor is connected with the sampling system. According to the invention, rapid high-frequency sampling of materials can be realized, and the problems of low sampling efficiency and no representativeness of sampling monitoring data of previous manual sampling or other sampling equipment are solved. The labor cost is reduced, the product quality is improved, and the enterprise competitiveness is improved. The sampling system is driven by the motor, compared with the prior art, the sampling device has theadvantages that the sampling frequency can be greatly improved, higher-frequency sampling can be achieved through electrical control, sampling is more representative, and a whole set of rapid and automatic detection can be achieved in cooperation with other automatic monitoring equipment. Real product quality process management and control are realized, and actual benefits are brought to enterprises.