The invention relates to a method, device, computer device and storage medium for searching people based on a social network. Firstly, the method is based on a search database which is established byusing the self-defined identity by a user, and the search database does not contain the personal information of the user, then, the user sends the search content to a server through a terminal and performs the search operation, the searched content is matched with the content in the search database to obtain a candidate search rule, and the user corresponding to the searched identity is obtained.As the search rule in the search database in the method is set based on the search intention when the user sets the searched identity, the user can automatically control the population in the social circle (namely, the particular population that can search him) by the user. Furthermore, the search database which does not contain the personal information of the user is used in performing the searchrule matching, the personal information of the user can be effectively protected, and the personal information of the user can be prevented from being maliciously stolen by using a method of a largeamount of searching and splicing.