The invention discloses a stem cell directional differentiation and cell transdifferentiation method. The method comprises the following steps of: step 1, extracting embryonic tissues from a placenta of a young healthy pregnant woman, placing the embryonic tissues in a culture dish filled with a cell culture solution, standing for 15min, taking out the embryonic tissues after standing, cutting the embryonic tissues into pieces to obtain embryonic parent cells, and placing the parent cells in the culture dish for continuous culture. According to the method, different differentiation stimulators are adopted to perform different differentiation induction on embryonic stem cells, and directional differentiation results of the different stimulators can be explored through embryonic stem cell differentiation results, so that the directional differentiation results of the embryonic stem cells under the action of the stimulators can be known, in-vitro differentiation conditions of the embryonic stem cells can be deeply explored, the directional differentiation results and transdifferentiation results of the embryonic stem cells can be known, and scientific researchers can know specific differentiation influence factor conditions of the embryonic stem cells conveniently.