The invention discloses a method for binding a vehicle to an Internet of Vehicles account, and the method comprises the steps that 100, a vehicle-mounted terminal obtains first vehicle inherent data through an in-vehicle network and sends the first vehicle inherent data to a background server in an encrypted mode; 200, the background server compares the data with data stored in an account databaseto determine whether a vehicle has a vehicle owner account or not: if the vehicle does not have the vehicle owner account, the background server sends the invitation to the vehicle-mounted terminal;300, after the vehicle-mounted terminal receives the invitation, the invitation is presented when the user uses the Internet of Vehicles service; 400, the vehicle-mounted terminal acquires second vehicle inherent data through an in-vehicle network and encrypts and sends the second vehicle inherent data to the background server; 500, the background server generates a character string based on the second vehicle inherent data, generates a QR code and sends the QR code to the vehicle-mounted terminal; 600, a mobile terminal vehicle factory APP is used for scanning the QR code, the APP analyzes the QR code to obtain a character string, and reports the character string and a logged-in account in the APP to the background server; 700, the background server compares the received character stringwith the character string in the step 500, and if the received character string is consistent with the character string in the step 500, the APP reported account is bound with corresponding vehicle information in a database.