A game apparatus includes a game content effect change unit configured to change a game content effect of game content by satisfying a
change factor unlocking condition, and a
game element effect change unit configured to change a
game element effect of a
game element by satisfying a game element unlocking condition determined for each of a plurality of the game elements associated with the individual piece of game content. The game content effect change unit changes the game content effect by satisfying the
change factor unlocking condition associated with a specific
change factor after the game element effect of the game element associated with the specific change factor in which the game content effect is changed by the change of the game element effect reaches a specified value.