The invention relates to a method for optimizing an orbital transfer strategy of a geostationary orbit satellite, which comprises the following steps of: 1, determining orbital transfer times, orbital transfer circle times and the controlled variable of each-time orbital transfer; and 2, determining time and a thrust direction in each-time orbital transfer. The process of launching the geostationary orbit satellite at present generally comprises the following steps of: launching the satellite into a highly elliptic transfer orbit with an inclination angle by using a carrier rocket; performing apogee/perigee orbital transfer for several times by using a self-contained liquid engine of the satellite, and transferring to a geosynchronous orbit; and correcting and rounding the inclination angle of the orbit to realize a geostationary orbit. For the satellite, operation for changing the transfer orbit into the geostationary orbit by performing apogee/perigee orbital transfer for several times is complex, so too many orbital transfer times is not suitable, and orbital transfer complexity and risk are prevented from being increased; in addition, factors such as the capacity of the liquid engine of the satellite, arc segment loss in an orbital transfer period, and the like are considered, so too few orbital transfer times is not suitable.