This invention relates to compositions and methods of treating a subterranean formation penetrated by a well bore including providing a treatment composition comprising a rheological polymer, a partitioning agent, a charged polyelectrolyte, and a first liquid medium, forming a stabilized heterogeneous mixture comprising a dispersed rheological polymer-rich phase and a partitioning agent-rich phase, and injecting the treatment fluid into the well bore. The invention relates to methods and compositions for preparing a well treatment fluid, including mixing polyethylene glycol partitioning agent, a charged polyelectrolyte, a first aqueous medium, and one or more rheological polymers selected from the group consisting of guar, modified guar, cellulose, modified cellulose, heteropolysaccharide, heteropolysaccharide derivative, or polyacrylamide, to hydrate the one or more polymers and form a water-in-water emulsion, and mixing the water-in-water emulsion with a second aqueous medium to form a well treatment fluid.