The invention discloses an upwards rotating opening type gift box which comprises an outer box and an inner box. The outer box comprises an outer box base and an outer box shell, the outer box shell is arranged on the outer surface of the outer box base in a wrapping manner, and the inner box comprises a first surface, an inner pasting bottom face, a second surface, a left ear pasting opening, a first bottom face, a side edge gluing opening, a right ear pasting opening, a ninth side face, a tenth side face and a tongue; the outer box shell comprises a third bottom face, a fifth side face, a sixth side face, a seventh side face, an eighth side face, a first pasting face, a second pasting face, a third pasting face, a fourth pasting face, a top left gluing opening, a top right gluing opening, a bottom left gluing opening and a bottom right gluing opening; and the outer box base comprises a third bottom face, a first side face, a second side face, a third side face and a fourth side face,the inner box is connected with the second pasting face of the outer box through the inner pasting bottom face, the inner box and the outer box can achieve 270-degree large-angle rotation, the tonguecapable of being overturned is arranged on the inner surface of the inner box, natural box opening when the inner box is downward can be prevented, and cigarette scattering can be prevented.