The invention discloses an intelligent image recognition system for big data collection and analysis and an application method thereof, and relates to the technical field of intelligent data analysis. The system of the present invention includes an intelligent cloud server; the intelligent cloud server includes a computing server and a storage server, and the computing server is equipped with a data reading module, a video stream data processing module, an AI image recognition module, a data storage module, and a model tuning module. In the image recognition system, the storage server is provided with an interactively connected video stream storage database, a video stream management module, and a data center database. The invention restores consumers' non-private real digital behaviors and produces more commercial value. In this process, there are no problems of delay, omission, slow speed, large errors, and high costs, and solves the bottleneck of consumers' real-time digital behavior analysis. Make business analysis closer to reality, bring more valuable analysis results to the brand side, and guide the brand to optimize the consumption path globally.