The invention discloses a high-strength and high-conductivity CuAg alloy material with a continuous fiber tissue and a preparation method thereof. The material consists of Cu, Ag, etc. Cu and Ag alloyingot with a columnar structure is obtained by a directional solidification technology, and continuous fibrous tissue structure is obtained by the technologies of extruding, drawing, etc. The components of the alloy material are as follows: 5-10wt% of Ag and balance of Cu. The preparation method of the CuAg alloy comprises the following steps: (1) preparing chemical composition; (2) vacuumizing asmelting room and a directional solidification room; (3) smelting the alloy; (4) directionally solidifying; (5) hot extruding; (6) hot processing; and (7) drawing wire or rolling. The material is applicable to slide contact material such as a middle-load and low-load switch, a breaker, a contactor, a micromotor slip ring, a commutating sheet, and the like, high-pulse magnetic field conductor material, an integrated circuit lead wire frame, a fish torpedo lead wire, an electric conduction reed, etc.