A system and method for managing a virtual appliance lifecycle is provided. In particular, a hosted web service may provide a collaborative environment for and unified environment for developing, configuring, personalizing, building, testing, deploying, and otherwise managing a lifecycle for one or more virtual appliances, wherein the collaborative and unified environment may provide various features for-creating virtual appliances, monitoring upstream changes and modifications to the virtual appliances, and providing real-time analysis and feedback during various phases of the virtual appliance lifecycle, among other things.