The invention discloses a flexible-
rope tension clamping type 
insertion operating head of an 
electronic component and an 
insertion method of the 
insertion operating head. The insertion operating head comprises an insertion head support, a first synchronous belt device, a first control motor, an L-shaped sliding block, a clamping air cylinder, a second synchronous belt device, a second control motor, a flexible-
rope tension clamping type clamping head, a spline shaft, a first spline shaft sleeve, a second spline shaft sleeve, a pull rod and a 
thrust bearing, wherein under the action of the clamping air cylinder, the flexible-
rope tension clamping type clamping head can be controlled to a clamping or loosen state by the pull rod; by the first control motor, the first synchronous belt can drive the L-shaped sliding block, the clamping air cylinder, the pull rod, the spline shaft, the second spline shaft sleeve and the flexible-rope tension clamping type clamping head to vertically move upwards and downwards; a second driven 
pulley of the second synchronous belt device is fixedly connected with the outer 
peripheral surface of the first spline shaft sleeve; and by the second control motor, the second driven 
pulley can be driven to rotate, so that the first spline shaft sleeve, the spline shaft, the second spline shaft sleeve and the flexible-rope tension clamping type clamping head can be driven to rotate around the axial line of the spline shaft in a horizontal direction.