The invention discloses a personal health management and advertisement system based on a life body characteristic measurement instrument and a network. Tested-person personal information is collected through the system, then life body characteristic data are measured and uploaded to a cloud platform through the network, and a personal health file is built through the cloud platform. As analysis and mining of related data are carried out on personal health data, related health information, related health messages, related health knowledge, related professional treatment information and required advertisement information are delivered. Customized putting content is put to a receiving device according to user requirements. Meanwhile, big data and the cloud platform are combined, medical treatment, health and prevention information is put in time, and related advertisements are played. By means of the personal health management and advertisement system, the low-cost life body characteristic measurement instrument is popularized, and the common public can conveniently manage the health of the common public. The audiences of the medical treatment advertisements are greatly increased, the pertinence of the medical treatment advertisements is greatly improved, and people will be guided to reasonably carry out health consumption.