The present invention is directed to a soft-sided carry-all bag containing fixed insulated and non-insulated compartments for extensive storage of various items needed for everyday use including, among other things, food, footwear, laptop computers, cellular phones, books and notebooks, writing or eating utensils, water and drinks bottles, eyeglasses, coins, wallets, credit cards, cosmetics, toiletries, and clothing. The bag is meant to provide an individual with a means for consolidating such various items of everyday use without sacrificing aesthetic features, and generally includes a flexible main compartment for the storage of larger items, a rigid insulated compartment for the storage of perishable items, and a rigid non-insulated compartment for the storage of smaller items, each with separate access. The rigid insulated and non-insulated compartments comprise the base of the bag, and function to both provide support for the flexible main compartment and prevent crush damage to the contents within each lower compartment.