A coating film that upon transfer, excels in adherence and image clarity, being free from appearance defects, such as grain defect, surface rupture, pattern break and distortion. There is provided a method of transferring, comprising the steps of floating transfer sheet (101) on the water surface of transfer bath (11), applying activator (14) onto the transfer sheet (101), dipping transfer recipient (15) in the transfer bath from above the transfer sheet (101) to thereby effect transferring of the transfer sheet (101), further washing away substrate (102) with water, drying the transfer recipient (15) with coating film (105) transferred, and hardening the coating film (105), wherein in the step of applying the activator (14) onto the transfer sheet (101) to thereby attain activation, the activator is emitted through nozzle head (3) equipped with multiple nozzles to which a pressure of 0.008 to 0.040 MPa is applied, and the nozzle head (3) is traveled above the transfer sheet (101).