An apparatus and method for transferring a pattern on a web of deformable plastic material onto a substrate is disclosed. The apparatus includes a pressure roller located between at least one pressure roller and a support through which the substrate and the web pass simultaneously and through which pressure is applied, thereby transferring the pattern from the web onto the substrate. In the present invention, the mesh heater and the mesh tensioner are arranged upstream of the pressure roller, and a
control unit is provided for controlling the mesh heater and the mesh tensioner according to data indicative of the length and width of the pattern on the mesh before the pattern is transferred or the length and width of the pattern on the substrate after the pattern is transferred, therefore, after the pattern is transferred to the base material, the length and the width of the pattern meet the required requirements.