The invention discloses a fast RDOQ quantization zero coefficient proportion estimation method. In order to embody the difference of the different position coefficients, the invention defines a different weighting coefficient for the different position coefficients, constructs the weighting coefficient as a function of the position adaptive dead-time offset delta, and weights SATD, namely WSATD, based on this metric. Considering the complexity of RDOQ algorithm, only considering q and WSATD is not enough to construct accurate Rho model. Assuming Chi = WSATD/q, it is found that different Chi samples have different values of rho, and the invention takes the mean value theta of Chi as another characteristic parameter for constructing rho model. In the HEVC encoder, there are different types of transform blocks (TU), and in order to distinguish this difference, the present invention models the different types of TU blocks separately. Finally, the three-dimensional Rho model is constructedby using the statistical analysis curve fitting method. Through this model, the zero coefficient ratio Rho after RDOQ can be estimated quickly.