The invention relates to a camera-lens position regulating method and apparatus, and camera thereof. The camera comprises: a lens holding member, a motor providing revolution driving force in a predetThe invention relates to a camera-lens position regulating method and apparatus, and camera thereof. The camera comprises: a lens holding member, a motor providing revolution driving force in a predetermined direction, a geared ring, a cam, a potential applying element of which one end is connected with one of the geared ring and the cam and the other end is connected with a movable object, and aermined direction, a geared ring, a cam, a potential applying element of which one end is connected with one of the geared ring and the cam and the other end is connected with a movable object, and aclutch for controlling joint and separation between the geared ring and the cam. According to the invention, using mono-directional driving force of the motor to control bi-directional movement of theclutch for controlling joint and separation between the geared ring and the cam. According to the invention, using mono-directional driving force of the motor to control bi-directional movement of thedriving device can realize at least one of focusing operation, film feeding operation, zooming operation, lens retracting operation and shuttering operation, with a cheap structure and without expens driving device can realize at least one of focusing operation, film feeding operation, zooming operation, lens retracting operation and shuttering operation, with a cheap structure and without expensive driving source.ive driving source.