The invention provides a method for increasing ginkgo biloba flavonoid content. The method includes the step of processing ginkgo biloba through genistein. Furthermore, the invention provides application of genistein in the improvement of plant flavonoid content. By applying genistein to ginkgo biloba, the physiological metabolism level in ginkgo biloba is changed, photosynthesis of ginkgo biloba is promoted, and therefore flavonoid accumulation is promoted, ginkgo biloba flavonoid content is increased, medical and economic value of ginkgo biloba is increased, operation is easy and convenient, and cost is low. According to blades processed through genistein, the content of flavonoid, anthocyanin, soluble sugar and chlorophyll is remarkably increased, activity of autioxidant enzymes, phenylalanine ammonia-lyase, chalcones synthase and chalcone isomerase is obviously enhanced, and therefore flavonoid content is increased, resistance of plants is greatly increased, yield and quality of plants are increased, and good application and popularization prospects are achieved.